University City, Missouri


Delmar Loop Retail Study & Public Realm Survey

With the growing success of the Loop and the future Loop Trolley, the Delmar Loop needed a comprehensive strategy for retail recruitment and development. The Study Area extends from the west end of the loop near Kingsland Avenue west to DeBaliviere Avenue, and south on DeBaliviere Avenue to Forest Park. Along this new trolley route are a number of key points including the Tivoli theater, the nationally respected Pageant venue, the famous Blueberry Hill, two MetroLink stations, and Forest. Working toward and economically vibrant and sustainable future throughout the entire district, the team created a plan that embraces the unique identities and needs of the communities along the trolley route to give comprehensive recommendations for public space, retail tenanting, and transit and pedestrian improvements.

Based on detailed public realm and public life studies of the district, this plan outlines a strategy for the future development that includes detailed recommendations for the improvement of the public realm such as integrating branding strategies, retail recruitment, facade improvements, land assembly and development, and parking strategies. Furthermore, the plan includes recommended scale and use for future development, which supports the trolley line to maximize economic development potential of the area and ensure the revitalization of the adjacent neighborhoods. Since the completion of the plan, the Loop and adjacent neighborhoods have seen ongoing reinvestment and growth in line with the recommendations and desires put forth here.


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